13 Beauty Brands with the Most Foundation Shades for Brown and Black Skin Tones

While we celebrate the strides these beauty brands have made in inclusivity, it’s also essential to acknowledge the impact that non-inclusivity has had on the industry. Several brands have faced backlash and bad publicity for failing to provide an inclusive range of foundation shades, especially for those with black and brown skin.

This lack of diversity in product offerings perpetuates beauty standards that alienate many consumers, contributing to feelings of exclusion and erasure.

One notable example of such bad publicity was the 2018 launch of Tarte Cosmetics’ Shape Tape Foundation, which initially offered a limited range of 15 shades. The brand faced immense criticism for its narrow selection of darker shades, prompting an apology and a commitment to expand the shade range in the future. The brand has since redeemed itself with the release of its Face Tape Foundation, offering a more inclusive 50 shades.

This incident serves as a reminder of the importance of inclusivity in the beauty industry. Brands must understand that excluding customers based on their skin tone is not just morally wrong but also detrimental to their reputation and overall success.

The beauty industry has come a long way in recent years, but there is still much work to be done. Brands must continue to prioritize inclusivity and listen to the needs of their diverse consumer base, including those with black and brown skin tones, to drive positive change in the industry.

By celebrating the brands that have embraced inclusivity and holding others accountable for their shortcomings, we can ensure that the beauty space becomes even more diverse and inclusive for all.