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Why Black-Founded Brands Matter
It’s no secret that Black founded or owned beauty brands are often underrepresented in the beauty industry.
As the industry begins to embrace and amplify the voices of such beauty brands, a number of brands have emerged to the forefront. These beauty brands offer a wide range of quality products that cater to a number of different skin types and hair textures, and are an important symbol of diversity and inclusivity.
Here are 12 Incredible Black-Owned Beauty Brands that you need to know about:
Ami Cole
Ami Cole is a clean beauty brand that offers makeup products for melanin-rich skin.
Their Skin-Enhancing Tint focuses on melanin-rich skin tones, a hydrating tint that lightly and quickly covers any imperfections. Ideal if you’re looking for a lightweight product that gives you an effortless n0-makeup makeup look.
BeautyStat Cosmetics
BeautyStat Cosmetics is a skincare brand that offers science-backed, clean beauty products. Their line includes a vitamin C serum, retinol cream, and eye cream.
Their Universal C Skin Refiner is a highly innovative product that combines vitamin C and skincare acids to brighten and exfoliate the skin. Their Eye Cream is also highly effective in reducing the appearance of fine lines and dark circles.
Bread Beauty Supply
Bread Beauty Supply is a haircare brand that focuses on textured hair types. Their products are made with clean ingredients and are free from sulfates, parabens, and silicones. Their line includes a hair mask, hair oil, and hair wash that cater to various hair types and textures.
Their Hair Oil is a game-changer, as it nourishes and moisturizes the hair without weighing it down. Their Hair Mask is also highly effective in repairing and restoring damaged hair.
Bevel
Bevel is a men’s grooming brand that specializes in products for men with coarse, curly hair. Their products are made with high-quality ingredients that nourish the hair and skin. Their line includes a shaving kit, trimmer, and skincare products.
Their Shave System prevents razor bumps and irritation on sensitive skin, and their Trimmer is highly precise and versatile—making it the perfect grooming tool for any man.
Black Girl Sunscreen
Black Girl Sunscreen makes sunscreen made just for women of color. The brand’s sunscreen is lightweight, non-greasy, and made with natural ingredients to protect your skin from UV rays, as well as promoting sun safety for women of color.
Their sunscreen is highly moisturizing and lightweight, making it a great product for everyday use. It is also highly effective in protecting the skin from sun damage, without leaving a white cast or greasy residue.
Briogeo
Briogeo is a haircare brand that offers clean, cruelty-free, and vegan products. Their line includes a range of shampoos, conditioners, and styling products that cater to various hair types and concerns.
Their Don’t Despair, Repair! Deep Conditioning Mask is a cult-favorite product that restores and strengthens even the most damaged hair. Their Farewell Frizz Rosarco Milk Leave-In Conditioning Spray is also highly effective in taming frizz and adding shine.
Fenty Beauty
Fenty Beauty was founded by singer Rihanna and has become one of the most popular makeup brands in recent years. The brand offers a range of foundations, concealers, and lipsticks that cater to various skin tones. Their popular products include the Pro Filt’r Soft Matte Longwear Foundation and the Gloss Bomb Universal Lip Luminizer.
Their Gloss Bomb Universal Lip Luminizer is a highly popular product that provides a glossy, plumping effect to the lips. Their Pro Filt’r Soft Matte Longwear Foundation is also highly inclusive, providing a wide range of shades that cater to various skin tones and undertones.
Juvia's Place
Juvia’s Place is a makeup brand that is known for its vibrant, highly pigmented eyeshadow palettes. The brand celebrates African culture and heritage through its packaging and product names. Their line also includes foundations, concealers, and lipsticks.
For anyone who loves bold, vibrant colors, their Saharan Eyeshadow Palette is a must-have. Their I Am Magic Foundation is also highly pigmented and long-wearing, providing full coverage without feeling heavy on the skin.
KNC Beauty
KNC Beauty is a skincare brand that offers natural and cruelty-free products. Their line includes lip masks, eye masks, and lip balms that are made with nourishing ingredients such as collagen and hyaluronic acid. The brand is also known for its cute and colorful packaging.
Their All-Natural Collagen Infused Lip Mask is highly hydrating and plumping, providing a perfect pout. Their Star Eye Mask is also highly effective in reducing puffiness and dark circles, providing a refreshed and awake look.
Mielle Organics
Mielle Organics is a haircare brand that offers natural products for all hair types. They make shampoos, conditioners, and styling products with honey, ginger, and avocado for high-quality ingredients.
Their Mongongo Oil Pre-Shampoo Treatment is highly nourishing and protective, providing a barrier against heat and environmental damage. Their Babassu Oil Mint Deep Conditioner is also highly moisturizing and soothing, making it a great product for anyone with a dry or itchy scalp.
Pattern Beauty
In the beauty industry, curly and coily hair types get overlooked a lot, but Pattern Beauty is a haircare brand founded by actress Tracee Ellis Ross. Its shampoo, conditioner, and styling products cater to a bunch of different types of hair.
Their Leave-In Conditioner is highly moisturizing and detangling, making it a great product for anyone with curly or coily hair. Their Jojoba Oil Hair Serum is also highly nourishing and lightweight, providing shine and definition to the hair.
Uoma Beauty
Uoma Beauty is a makeup brand that celebrates inclusivity and diversity. Their line includes a range of foundations, concealers, and lipsticks that cater to various skin tones. Their popular products include the Say What?! Foundation and the Badass Icon Matte Lipstick.
Their Stay Woke Concealer is highly pigmented and blendable, providing full coverage without caking or creasing. Their Afro.Dis.Iac Liquid Eyeliner is also highly precise and long-wearing, making it a great addition to any makeup look.
Time to Diversify Your Beauty Bag!
Diversity, inclusivity, and innovation are often lacking in the beauty industry, but these 12 Black-founded beauty brands do it right. They offer quality products that cater to various skin types and hair textures, and they’re also a sign of a shift towards a more sustainable and ethical beauty industry.
By supporting these Black-founded beauty brands, we can promote diversity and inclusivity in the beauty industry and celebrate the creativity and spirit of Black entrepreneurs.
